Home stores and home improvement companies infiltrate each other.
China board trading network news: The advent of hardcover rooms, the rise of e-commerce, and the main force of the consumer market after 80 and 90, as well as the changes in market spending habits and decoration habits, are constantly driving changes in the home improvement market. Especially in recent years, the concept of “integration†has become increasingly fierce. As the home store of the home improvement industry supporting consumer sales terminals, its business philosophy and marketing methods are gradually undergoing innovation, among which there is no lack of breakthroughs in the entire model of home sales. In the face of this current situation, it has become a new outlet for home stores by merging the development of other upstream and downstream industries and trying new business methods and competitive strategies to maintain or even seize share. Home stores and home improvement companies can be seen as interdependent upstream and downstream in the home improvement industry chain. The brothers in the same cradle can be seen as brothers and sisters, but when the two brothers are full of flesh, they can both see each other in the other bowl. "Home-made customer" has become an inevitable rivalry between the two brothers. Home improvement companies began to skip the stores, directly to the manufacturers of mining, introduced the concept of packaging, and home stores have also joined the home improvement industry, "the same root phase fried" will inevitably lead to changes in the development trend of the home improvement industry. Home Marketplace Cross-border Sales Terminal Integration Upstream Resources As we all know, the three major subjects in the home industry are: stores, home improvement companies, brand suppliers. With the changes in the market, the three parties are proceeding from their respective advantages to carry out large-scale integration of the industrial chain. When the contents of the three main parties are not clearly differentiated from each other, it is simply impossible to achieve a balance between the three. The overlapping of customers will be the biggest contradiction among the three. "Cross-border" has become the new trend of the current home industry. Cross-border sales of domestic stores are not new at home. For example, the home giants actually purchased Beijing's old-fashioned home improvement company in 2015 and claimed to be the top spot in Beijing's home improvement industry this year. In Kunming, B & Q, wins. Home also tried to cooperate with the home improvement company to take the door into the home improvement industry. Although cross-border home furnishing of home stores seems to be a long-planned strategy, it is still necessary to discuss whether it can really be used as a home furnishing store that rents only on site. However, it is not possible to use partial sales of home stores as sales terminals. Market experience accumulated over many years can still add a lot to the field of home furnishings. For the stores involved in the home improvement industry, most store managers are optimistic. Home stores involved in home improvement is an inevitable trend in the integration of the industry chain, stores want to try to get a piece of the home improvement market, we must broaden the single long-term business channels, and home improvement areas naturally become a breakthrough point for its expansion site. At present, many home improvement companies put forward the "integrated" concept, the business scope covers the decoration materials, cabinets, home, doors and windows, bathroom, etc., and home stores contain all the resources you want. In this cross-border performance, home stores need to play a role as resource integrators. There are too few product brands to cooperate with traditional home improvement companies on the market. Even if they are Internet home improvement products, there is also a problem of simplification, and home stores and both Differently, the integration of business resources is only a “small matter of one sentence†for home stores. The long-standing accumulation of business contacts and the insight into the quality of building materials businesses in the market have become convenient conditions for the cross-border of home stores. Cross-border needs to be measured Cross-border home improvement in home stores is a pros and cons standing in different perspectives. From the perspective of their respective starting points, there are natural differences. There is one more competitor for home improvement companies and one more choice for consumers. Even though home stores have the inherent advantages of resources, “design†and “construction†are still the weaknesses of the stores. Prior to this, there was a fundamental difference between the core competitiveness of home stores and home improvement companies. The responsibilities of the stores were the most intuitive "sales". They were responsible for selling the products and then equipped them with a series of after-sales services. The home improvement industry has experienced many years of competition. The shuffled shuffle has disappeared and disappeared in the flood of the market. Now it is the home improvement companies with professional standards and scale that can survive. Although the store has a certain protection, but its design weakness, lack of engineering management and other defects, making decoration consumers generally have a "home improvement is not enough" visual image of home stores, and for those interested in home improvement industry, home shopping In order to achieve professional standards, it is also possible to achieve excellent works that attract customers. Before the home improvement "guerrilla" share repression, followed by home stores cross into the market, although the home improvement company's professional, but still face enormous pressure for development. Not only B & Q, actually home, success home and other home industry giants have a cross-border layout home improvement industry; real estate developers represented by China Vanke, Country Garden through the layout of the home improvement field to try developers to service providers; In addition, Tencent, Xiaomi, etc. Internet giants have also begun to invest in Internet home improvement, and changes in consumer spending habits have also made Internet home improvement attract more attention. There is competition to be motivated. Proper benign competition in the market is a boon to the development of the entire industry. From the point of view of the decoration company, the competition in the industry itself is fierce, and the industry integration has long been carried out for a long time. The brand decoration company has been holding Part of the market. For the stores involved in home improvement, the Internet has extended its reach to the home improvement industry. The addition of new competitive elements to the industry will prompt the decoration company to further improve its overall service, thus continuously enhancing its overall competitive strength. The biggest beneficiary of this is still the consumer. As the saying goes, “shop aroundâ€, the more options in the market, the more routines the consumer can avoid. The home improvement market in Kunming is still very large, and more operating models are needed to enrich consumers' choices and find their own competitive advantages through differentiated service models. However, as far as the current industry development situation is concerned, the home shopping malls involved in the home improvement industry are merely a means by which the store operators improve their marketing performance. The “whole package†model led by the packaged company will continue to lead the development of the Kunming home improvement industry. 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