Metolachlor is an amide-selective pre-emergence soil-treating herbicide that has the advantage of being safer and more crop-friendly than acetochlor. However, for a decade or so, metolachlor has been a small variety in the domestic market, mostly used in cash crops and some vegetables. The main reason is that it is suppressed by acetochlor. The domestic acetochlor production scale is large, the amount of use is large, and the price is cheap. It is called the giant in the selective herbicide.

First, the two major market characteristics

The release of metolachlor in the domestic market is a matter of time. It is understood that the international market of metolachlor is one of the top 50 herbicides. If the sales of high-efficiency metolachlor and metolachlor are combined, the metolachlor is greater than acetochlor. The top ten levels indicate that metolachlor has broad market prospects. And acetochlor has its own speciality in the hot market in China. Acetochlor is more active than metolachlor, and farmers have lower cost per mu, which is suitable for the low level of agricultural production in China. Coupled with the irrational pursuit of economies of scale by domestic pesticide companies , the market for acetochlor has spread rapidly in a few years. However, as the game of the two has changed quietly over time, the market for acetochlor has shown a sharp decline, while the market for metformin has grown rapidly. In the past two years, the metolachlor market has the following two characteristics:

First, the market has a large growth rate. According to incomplete statistics, there are currently more than 3,000 tons of single agents in China. In the past two years, the market for metolachlor has increased by 20% every year. In the past two years, the sales volume in the market has obviously increased, accounting for almost one-third of sales, and many times it is in short supply.

The second is to use crop types to expand quickly. In the past few years, metolachlor was mainly used in some cash crops and vegetables. In addition to the rapid growth of the two years, some of the field crops began to be used. For example, soybean fields in the northeast and corn fields in North China, although they mostly appear as compounding ingredients, their demand is considerable.

Second, six major growth factors

Some experts have judged that the era of metolachlor has arrived, and there is some truth. There are several reasons for this.

First, demand is pulling. With the transformation of Chinese society, the speed of land circulation has accelerated, and the appreciation of the labor force has driven the amplification of the entire herbicide market. The use of herbicides in field crops has been widespread in recent years, and there is still a large demand for niche crop herbicides. “It is necessary to use herbicides for farming”, not only the psychology of farmers in field crops, but also the wish of niche crops.

Second, the advantages of product performance. At present, there is no one in the soil treatment agent for gramineous crops in terms of safety and activity, and the broadest variety of herbicides is undoubtedly the most suitable herbicide for niche crops. amine.

Third, the market for acetochlor is chaotic. Acetochlor is the most typical representative of the pesticide market in China at this stage, and the pesticide varieties are noisy and messy with acetochlor. The market starts with chaos from 50%, and then 90%, and now 99% is chaotic. The result of chaos is that the manufacturer has no profit, the channel provider does not make money, and no one is motivated. Acetochlor has been reduced to the “chicken ribs” of the factory and the “matching” varieties of the sellers. From the perspective of profit-driven and seeking differentiated marketing, metolachlor is the best alternative to acetochlor.

Fourth, acetochlor is banned. The overdose of acetochlor in the long-term use of peasants in some areas of China has caused some acetochlor residues in agricultural products to exceed the standard, which directly affects export trade. For example, peanuts exported to Japan in Shandong Jiaodong area have been plagued by excessive acetochlor residues for many years. Therefore, the government issued a document to ban acetochlor on peanuts. Affected by this, acetochlor was greatly reduced in the local area, and metformin was greatly increased. In the future, similar situations will occur in other regions.

Fifth, the cluster effect of manufacturers. Up to now, there are 105 manufacturers involved in the registration of metolachlor in China. Among them , 16 were original drugs , 54 were 72%, 4 were 96%, 27 were compounding agents, and 4 were other contents. Hundreds of companies promoted a product and accelerated its market penetration. Especially since the acetochlor market has no profit, the market demand for metolachlor has increased significantly.

Sixth, the scale benefits of metolachlor. Since the product entered China in the 1990s, with the continuous advancement of technology, in recent years, the original drug has been characterized by large-scale and serialized production, and the cost has been continuously reduced. Now the price difference between the original drug of metolachlor and acetochlor is less than 30%. 72% of the single agent has been reduced to 30,000 yuan, and the cost of using farmers is less than 10 yuan. Given its security, price is no longer a barrier to its competition.

Seventh, the original drug of acetochlor is in short supply, and the price of the original drug soars. At present, the price of acetaminophen has soared to 27,500/ton, a year-on-year increase of more than 41%, and it is hard to find a product. It is close to the price of methacetamide (97% in physical) 30,000/ton. Metolachlor is cost-effective.

Third, the future market concerns

Despite the gratifying situation of the rapid growth of the metolachlor market, there have been alarming phenomena. The current market structure has three levels: the high-end is Syngenta's refined metolachlor, which is the first echelon due to its early entry into the market and its advantages in technology, license and brand. . The second is the original drug production enterprises represented by Shandong Binnong and Shandong Zhonghe. They rely on their original drug advantages to develop their own markets in Northeast China, North China and Central China, and have certain brand influence. The rest is the third echelon.

According to the product content analysis market, 96% refined metolachlor is high and low, no similar products, the market is more formal. 96% metolachlor manufacturers are few, the market share is not high enough, and the market is more formal. 72% of the source of chaos, manufacturers chaos, channel chaos, price chaos, promotion chaos, from the positive it promoted the expansion of the metolachlor market, the opposite is that metolachlor is the second buried acetochlor Under the foreshadowing.

The future metolachlor market will compete at both ends. The high-end market is 96% refined metolachlor, and the weapon of competition lies in production technology and registration number. At present, only one or two companies in domestic enterprises have mastered this technology. The registration fee for refined metolachlor is nearly 2 million yuan, which will keep most companies out. The high-end market in the future will be a blue ocean with competition, but it will not be disorderly. The low-end market will be built around 72% metolachlor and a compounding agent. It is still just a mess, and it will become more and more chaotic in the future. However, the sales volume will increase at the same time, and it will directly impact the pre-emergence soil treatment agents such as acetochlor, pendimethalin and zhongdingling.

According to analysts, the total sales of metolachlor in China currently accounts for about one-fifth of acetochlor. This can only be said to be the eve of the era of metolachlor. According to the experience of the international market, it is only a real time when it reaches at least one-half of acetochlor. In this regard, it is worth our expectation.

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