Dirty 1: use "special" gimmicks to trick customers

The home appliance market is fully competitive, and advertising is naturally pervasive. Many people have seen building advertisements in elevators. They started with sensational “jumping prices,” rushed at the price of a big fight, ended with a short time slot, and sought to buy from consumers. However, he was often told by the salesman that "it was too late" or "had already sold out." While expressing his regret, he enthusiastically introduced you to other goods. And these goods are often much more expensive than the products in the advertisements, giving consumers a feeling of being a big man.

Comments: Low prices are always unprofitable, but this is a double-edged sword. If you use it well, you can attract customers and gain reputation. If you don't use it well, you will inevitably ask questions and slap signs. Grasping the psychology of consumers' greed and cheap, and cheating customers on the door, this is actually a result of two loses. Consumers feel that they have been deceived. At the same time, the reputation of the mall has suffered a heavy blow. While losing goods, consumer trust in the business will also be lost.

Fantastic 2: "free" install door charge

In the sales of home appliances, many products require the seller to install it. The quality of the installation directly affects the use of the product, such as air conditioners and water heaters. Because the price of the installation link is not as clear as the price of the commodity, it is very opaque, and therefore it becomes a cluttered area. For example, air-conditioning installation, businesses say "free" installation, but does not explain the free boundaries. After the installation is completed, a fee is paid for: material fees for high-altitude operations, high-temperature fees, door-to-door fees, etc. This makes it difficult for consumers to accept. In most cases, consumers can only swallow it, pay bills, and then decide not to find such companies "home service."

Reviews: In many cases, some home appliance manufacturers that do not have sufficient strength to outsource the installation of their homes will be outsourced. They only need to pay the outsourced company a free home-installed labor service fee. The installation company charges consumers on the spot. What they earn is this part of the money. In fact, this is an agreement between the manufacturer and the outsourcing company, and consumers buy the product but can't buy the service, and they have no place to safeguard their rights. Therefore, it is up to you to ask in advance and sign a real free agreement.

Tricky 3: online store price is not the same

Although online shopping is more and more developed, but because the product can not be experienced as a physical store, so many consumers will still choose to buy in the store. However, a rice cooker shop price 599 yuan, after the bargain became 499 yuan, and consumers to the Internet a look and found the same brand of rice cooker with the brand price of less than 400 yuan. In this case, consumers can only regret why they did not buy online sooner.

Comments: There is a saying in China that there is a shop around. As consumers, do not think that the goods in the store are all clearly marked. In many cases, online shopping prices tend to be much cheaper than physical stores. This is because online shops purchase goods at a low price, eliminating the purchase price after the entrance fee. Naturally, they are much cheaper. In order to avoid the high price of their own purchase, it is best to shop around after the three. Just when it comes to online shopping, consumers are confronted with other tricks.

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