The situation facing the industry in 2012 will be even more severe. The global economic recovery and the sovereign debt crisis in the euro area are still uncertain. The upward pressure on corporate costs will increase, the profit margin of the industry will be squeezed, the constraints on resources and the environment will tend to be strengthened, and the mode of extensive development will be difficult. Following. The fastener industry must grasp the overall tone of making progress in stability and continue to do a good job in the transformation work, establish the goal orientation that takes quality and efficiency as the priority, and strive for greater development.

(1) Accelerate product structure adjustment and vigorously develop high-performance, high-intensity, high-value-added products. Relying on industries such as automobiles, new energy, high-speed rail, urban transportation, advanced manufacturing, aerospace, electronic and electrical appliances, IT and construction, we will vigorously develop high-performance, high-intensity, and high-value-added products. Focus on the development of combination screws and assemblies, stainless steel fasteners, IT industry precision screws, self-locking fasteners, titanium alloys, aluminum alloy fasteners, automotive fasteners and a variety of surface treatment, chemical coating class tight Firmware, constantly improve product technology content and standards.

(2) Based on the domestic sales market, guard against trade protectionism and actively develop new markets for export. In 2012, the international economic situation is more complicated and severe. The foreign trade work is even more arduous and arduous. Fastener companies must have sufficient understanding and have a single export risk. Enterprises must base themselves on the domestic sales market and move toward internalization. On the other hand, we must also see the entire world. The economy is slowing down. This year's export situation is more severe. In this regard, enterprises should pay attention to the adjustment and optimization of export regions, realize product differentiation strategies, differentiate business models, create personalized brands, and establish diversified target markets. Explore potential markets in South America, North America, Asia, and Southeast Asia.

(3) Accord with harmony and based on environmental protection. At present, many domestic enterprises are developing high-tech, low-energy, and low-pollution products by advocating scientific and technological progress and technological innovation. This not only effectively increases the technological content and added value of products, but also caters to the country’s sustainable development. need. Therefore, the fastener industry must strengthen cooperation with iron and steel companies, continuously develop new steel grades, vigorously promote energy-saving annealing-free and non-refining new steel grades and new technologies and new processes, improve the processing level of raw materials for cold heading, and save energy. Emission reduction, take the road of green environmental protection.

(4) The international situation is getting better, and tight enterprises need to seize the opportunity. According to the forecast of the Ministry of Commerce, in 2012, China’s foreign trade will continue to maintain a growth trend, and the pressure on the appreciation of *** will weaken, which will, to a certain extent, ease the pressure on fastener export enterprises. On the other hand, the European debt crisis is expected to break through the first half of the year. At the pass, the crisis will improve slightly. According to data from the US Department of Commerce, the U.S. economic indicators have improved significantly, and the fastener industry is gradually on the right track. The development prospects are huge. This will continue to increase the demand for fastener products in China.

(5) Pay attention to brand building and build a good corporate image. As the saying goes, low-end companies do manufacturing, and high-end companies do brands, how brand building can be crucial to companies. Fast-growing companies are fiercely competitive and want to create a blue ocean. It is even more necessary to strengthen brand building. The following aspects can be adopted, such as the use of relevant laws to register and protect the company's trademarks, training employees in the company's internal production management, implementing TPS management, implementation of lean production model; in the capital operation, targeted acquisitions at home and abroad Enterprises, holding foreign companies or foreign companies establishing joint ventures; in expanding publicity, actively participate in domestic and foreign fastener related exhibitions and associations, strengthen the construction of Chinese and English websites of enterprises, and properly select professional industry websites to promote; Corporate image, to create a full range of corporate brand image.