The Jaguar XFL was officially launched on the evening of the 29th, and on September 2nd at the Chengdu Auto Show, this model, which claims to use the “smart aluminum bodywork” model, also made its debut in the Western Market.

The all-aluminum body is the most important measure for differentiated competition for the brand of Jaguar, which is a small minority in the Chinese market. Jaguar’s “ambition” is very large—it is necessary to open up a new “ABB+J” pattern. It must be pointed out that at present, German brands monopolize the share of mid- to large-scale luxury cars of more than 70%, and Jaguar can only imagine the difficulty of challenging them.

However, Hu Jun believes that Jaguar's opportunity is that the current luxury car consumers actually "were eager to be new and full of modernity, different from the traditional A BB new options, and the new Jaguar XFL will be their best choice." Hu Jun It is said that the future aluminum body structure will continue to expand its application on Jaguar products.

Bi Shaopu, president of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Market Sales and Service Organization, revealed that at present, Jaguar Land Rover has a total of 208 distributors in China, and by March next year, the target is to build 237. Expanding channels and sinking channels are currently the most effective sales methods that OEMs consider to be the best. Therefore, even if Bi Xiaopiao previously stated that he would not blindly expand, Jaguar really needs to provide consumers with more opportunities for physical experience.

For consumers concerned about the maintenance cost of the aluminum body, Hu Jun responded that the OEM's investment in maintenance of the aluminum body is much greater. “The technicians have undergone rigorous training and developed rapid repair techniques to repair the small flaws. Repair and reduce costs." In the past year or so, Jaguar Land Rover has also lowered the price of accessories a few times, which can reduce the user's vehicle use costs and maintenance costs.