"Double Eleven" software furniture has long been rubbing hands
September 06 02:19:44, 2025
In recent years, the annual "Double Eleven" has become the focal point of e-commerce competition for businesses across the board. With only about 20 days left until the event, I, as an important player in the furniture industry—specifically in soft furnishings—am already preparing for what promises to be the most significant battle of the year in the e-commerce sector.
As we approach the "Double Eleven" period, major home furnishing brands have launched a variety of promotional campaigns to support the event and attract more customers. These efforts are aimed at driving sales and strengthening brand presence during this crucial time.
This year, the soft furniture market has faced some challenges. With the overall economic environment being less favorable and the housing market showing signs of cooling down, several companies in the industry have encountered difficulties. However, despite these challenges, leading brands are making every effort to capitalize on the last-quarter decoration boom by organizing aggressive promotional activities around "Double Eleven."
Interestingly, in this weak market climate, Chihuasi's premium sofas have managed to grow against the trend, maintaining a strong development trajectory. The brand has consistently expanded its recognition and popularity among consumers. Last year, it captured a 24.1% market share in the Chinese leisure sofa segment, and since then, it has continued to follow a steady and sustainable growth strategy.
This year, Chihuasi has fully leveraged the advantages of e-commerce, investing heavily in manpower, resources, and support to boost sales during the "Double Eleven" period. The brand is determined to make its high-quality, comfortable sofas accessible to more consumers.
During this year’s Tmall "Double Eleven" campaign, Chihuasi will seize the opportunity by offering exclusive deals tailored for Tmall users. In addition to special offers, the brand will also promote its best-selling functional sofas from the aristocratic and fashion series. To further engage customers, they have prepared exciting prizes such as a luxurious double-trip experience.
Chihuasi aims to use the Tmall platform to bring its premium functional sofas into more households, allowing more people to enjoy the comfort and quality that come with its products. If you're interested in experiencing the luxury of first-class sofas, be sure to keep an eye on Chihuasi's promotions during the "Double Eleven" period. (Editor: Peter)
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