"Double Eleven" software furniture has long been rubbing hands
September 06 02:37:30, 2025
In recent years, the annual "Double Eleven" has become the central battleground for e-commerce companies across the board. With just about 20 days left until the event, I, as an important part of the furniture industry—soft furnishings—am already excited and preparing for what is arguably the most crucial sales battle of the year in the e-commerce sector.
According to the sales data from various soft furniture brands in the home improvement section of Tmall, many major home furnishing brands have launched a range of promotional activities to support the "Double Eleven" campaign. These efforts are aimed at boosting sales and capturing consumer attention during this key shopping period.
The development trend of the soft furniture market this year has not been very optimistic. With the overall economic environment cooling down and the housing market showing signs of decline, some negative news surrounding home furnishing companies has affected the entire industry. In response, leading brands are making significant efforts to drive sales around the "Double Eleven" event, hoping to capitalize on the last quarter's renovation boom.
Despite the weak market conditions, Chivas' premium sofas have continued to grow against the trend, maintaining a strong development trajectory. The brand's recognition and popularity among consumers have steadily increased. Since securing a 24.1% market share in China's leisure sofa market last year, Chivas has consistently pursued a stable growth strategy.
This year, Chivas sofas have leveraged the advantages of e-commerce to bring the comfort of premium quality to more consumers. The brand has invested heavily in manpower, resources, and support to ensure a successful sales push during the "Double Eleven" period.
During this year’s Tmall "Double Eleven" promotion, Chivas premium sofas will seize the opportunity by offering exclusive deals tailored for Tmall users. Alongside its aristocratic and fashion series, the brand will also launch a variety of best-selling functional sofas. Additionally, special surprises such as luxury trips will be given out to lucky customers. Chivas hopes to use the Tmall platform to spread high-quality functional sofas into thousands of homes, allowing more people to experience the comfort of first-class furniture. Interested readers are encouraged to keep an eye on Chivas’ "Double Eleven" promotions. (Editor: Peter)
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