Security price battle wind water benefits from the pattern behind the smoke

Security price war wind water benefits pattern behind smoke Recently, Xiao Bian saw two domestic first-line security companies launch low-priced camera news. As early as a year ago, these two companies also lowered the price of DVR products, and launched civilian DVR products on the basis of the original product line. This has caused many security companies to make serious mistakes. When leading companies depress market prices, some small security markets in Shenzhen and other places have expressed great pressure to support the closure. Now that the war is rekindling, what kind of new market pattern will the security market face this time?

The price of fire and smoke, a few happy and fierce market competition will inevitably follow the rules of the survival of the fittest, I believe that no one is "deliberately" to be put to death. For large security companies, are small security companies or those "enterprises" that produce security equipment workshops not in the security market? The same 4-way DVR price is a difference of 2/3. Winning the price seems to be the "means" of these small businesses. The high-end products of well-known security companies are also facing the "imitation" and "cottage" depressions. It may be that these price reductions are the "lethal strikes" issued by these leading companies to juniors. In order to maintain their "interests", the product price war opened, and anyone can say who moved their attractive cheese.

The price is to fight, and the war is to serve some friends who only pay attention to the product price. Maybe you are looking down on our content. Today's security system is no longer relying solely on product wins, the service is also very important. Can you ask, is it safe to buy things in the store? Security service and equipment maintenance can protect it? After the sale of products, will there be hidden consumption? Whether installation and commissioning will inevitably increase the price, these may be what you don't know about the initial monitoring system.

Civilian-used workforces have different features for monitoring applications in different fields. Taking the civilian security market as an example, it seems that one after another price war also indicates that the security products are approaching civilian use. At the same time, it also indicates the determination and confidence of these large security companies to enter the civilian market.

In the field of industrial security, price is not the only factor, and performance is the key to success or failure. This is why small security companies have not been able to get out of “shadow” reasons. From the perspective of market applications, non-founded civil security accounts for the entire security market. % to 80% of the share. In a large-scale security system, not only mature equipment has more perfect technical support behind it, but it is a small security company that cannot be envied.

Civil security, zero wiring is the "king"

When it comes to prices, everyone will think of civil security products. That's right, especially for home monitoring, the price of monitoring products is a part of the system, but it also accounts for a certain percentage of construction costs. According to the current monitoring project, the engineering party collects labor costs and video lines and other material costs in accordance with the number of monitoring probes and field wiring distances. In the future, if the price of civilian monitoring products will be reduced, video surveillance cameras can implement a full-network WIFI model to create zero-monitoring monitoring.

Sitting on the hill, users collect revenue Although consumers will always feel that "no business or not," but from the point of view of the civilian security market, the price of various security vendors have been transparent, and other consumer products, the same users can More than three "knockouts." In the absence of consumer recognition, natural manufacturers will come up with various promotions. Behind the price war of various security manufacturers, consumption can completely wait and see. The lower price seems to be more favorable to consumers, and it is more favorable to promote the civil security market.

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