The future development trend of food packaging design

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In recent years, the variety of materials for food packaging has been diversified, including metal, glass, paper, plastic, and composite materials. The function of food packaging is not to be underestimated. It is characterized by moisture, fresh, temperature, water, sterilization, anti-corrosion (antioxidation), water resistance, acid resistance, oil resistance and deodorization.

First, food packaging design needs to be personalized to attract more customers. Just like a tourism promotion event held in Shanghai, the Shanghai Tourism Bureau's cartoon doll designed for Japanese tourism, especially the food tourism market, is very popular. The "bag" image is simple and cute. On the head of the big "small bag", a few hairs are like the pleats of the buns, plus a pair of round black eyes and a small mouth with a smile. Everyone. "Bag" also has a girlfriend called "good", wearing a small red flower, wearing a pink skirt "good", the name is called out in Shanghai dialect, very interesting.

Second, food packaging design needs to be green, which is conducive to environmental protection, is an inevitable trend in China's food packaging design. As reported, the edible outer membrane, called the wiki edible film, led by Dr. Davis Edwards, is made of biodegradable polymer or plastic mixed food pellets that look like eggshells and can be impregnated with various Taste, and it can be used not only for solid foods, but also for liquid foods such as soups, cocktails, sodas and coffee. The wiki edible film not only does not pollute the environment, it can also be eaten.

The food packaging design is green, that is to say, it adopts green packaging materials, including paper packaging, degradable plastics, edible packaging, natural material packaging, new environmentally friendly materials, or materials that are easy to recycle, including easy recycling and easy separation. Materials, or materials that are easy to reuse; or green in the manufacturing process; or as much as possible to simplify packaging, to properly package, and to abandon packaging.

Third, food packaging design requires safety and security signs. In recent years, China's food safety incidents have occurred frequently. The snails, hairy crabs, "red heart duck eggs", Duobao fish, melamine... The "problem food" incident that followed, let people "learn" the "black heart" of illegal production and business operators, and further exposed Many "black holes" exist in the food safety supervision system. Therefore, in food packaging design, food anti-counterfeiting is required. Mainly through such a number of channels, one is to carry out anti-counterfeiting design and anti-counterfeiting printing for the corresponding packaging, and the second is to attach anti-counterfeit labels. Practice has proved that adding anti-counterfeiting labels is a more effective method. The main anti-counterfeit labels used in the food industry are: laser anti-counterfeiting labels, digital anti-counterfeiting labels, and fragile anti-counterfeiting labels.

Fourth, food packaging design needs to meet the packaging design of modern goods for e-commerce sales. More and more people choose to shop online, people can't see real goods when they shop, they can only choose through packaging design. Therefore, online packaging design needs to strengthen the packaging function: First, the communication function helps customers to easily confirm the product and make accurate decisions. Second, provide information functions, provide customers with sufficient information, and strengthen brand recognition for customers online. Third, interactive functions, attracting customers' attention and arousing customers' product curiosity. Fourth, stimulating functions, stimulating customers' impulses to purchase and effectively marketing online.

Experts pointed out that food is inseparable from packaging, and the quality of packaging directly affects the quality, grade and market sales of food. The trend of China's food packaging design must be personalized, green, with security and anti-counterfeiting signs, and packaging design for modern goods that meet e-commerce sales.

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