Year-end inventory of the 2010 ceramic industry events
Formaldehyde Free Color,Dyeing Auxiliary,Chelating Dispersing Agent Reactive Dye Printing Thickener Co., Ltd. , http://www.nsdispersant.com
"Low-carbon wind" popular ceramic enterprises compete for a ride
The Copenhagen conference did not succeed, but it gave birth to a rapid rise in the term: "low carbon." Nowadays, the height of the temple is as high as the following rivers and lakes. Whether it is officials, scholars, entrepreneurs or commentators, it is necessary to talk about the "Copenhagen Consensus" and say "low-carbon economy". If it is not, it will show no. Keep up with the trend of the times.
In the "low carbon" era, ceramic enterprises are required to implement energy conservation and emission reduction work. For the ceramic industry, energy conservation and emission reduction work has a long way to go. Ceramic enterprises should attach great importance to their thinking and implement them in action. Facing the challenge, we will work hard to catch up, comprehensively promote the development of energy conservation and emission reduction, build a low-carbon economy, low-carbon products, and low-carbon enterprises, and comprehensively accelerate the development of the “low-carbon†economy.
Editor's note: How far can the low-carbon road of ceramic enterprises go, Xiaobian holds a more pessimistic view. The reason is very simple. If you are not willing to spend money on zero-pollution technology transformation, how are you willing to spend money on the starting line of low-carbon economy? It is true that from a technical point of view, ceramic companies can minimize the loss of coal, electricity and water resources, reduce greenhouse gas emissions, and improve energy efficiency. In the final analysis, these require a lot of money, and the impact of the financial crisis has been delayed. Today, in addition to the large ceramic enterprises that are not bad money, I think that any ceramic enterprise owner will count the budget before making the emission reduction decision.
Chinese ceramics are subject to EU anti-dumping investigation
At the end of May this year, the European Ceramic Tile Manufacturers Association (CET) submitted an application for anti-dumping against China Ceramics to the European Commission, and proposed to use the United States as a surrogate country, which calculated China's anti-dumping rate as high as 430%.
Since the EU is the third largest exporter of Chinese ceramic tiles, the anti-dumping involves glazed and unglazed wall tiles, mosaics and other products, amounting to more than 300 million yuan. The enterprises involved cover almost well-known domestic ceramic enterprises, most of which come from Foshan Tao. Enterprise. The anti-dumping is called "the largest anti-dumping investigation in history" of Chinese ceramics.
After the case is filed, the EU will select 3 to 8 Chinese ceramic enterprises as mandatory responding companies for questionnaire survey. The relevant company or the company that wishes to respond should submit the questionnaire within 15 days. The Chinese side may also submit comments on the alternative country within 10 days after the case is filed.
Editor's Note: It is understood that more than 60 Foshan enterprises have proposed to participate in the response to the association, and the association has also set up a leading group responsible for replacing the country and industry without damages. Unity is the strength, I believe that domestic ceramic companies will certainly pass the crisis.
The "Zishamen" incident broke the unspoken rules of the industry
On May 23, 2010, the “Weekly Quality Report†program of the Central News Channel was “Zisha Shade†(referred to as “{ç´«ç ‚é—¨â€). According to some of the parties who purchased the purple sand cricket, the so-called "pure purple sand" of the beautiful purple sand shovel is not purple sand at all. It is a mixture of chemical materials including ferric oxide, manganese dioxide, and mud, and a mixture of mud. The company’s claim that “pure purple sand†is completely different from purple sand! The cheapest is to sell more than 4,500.
Up to now, there are no national standards in the domestic products of Zisha or Zisha, and there are no relevant industry standards. Because there is no reference standard, the beauty of the purple sand 煲 product was able to “fill the water†in the publicity and expand the publicity. Even in the Jiangsu and Zhejiang regions where the teapot products are produced, there is no standard for the identification of teapots.
Editor's note: The emergence of the purple sand door, caused by the brand crisis, really makes people feel a cold sweat. The crisis of trust has caused consumers to be vigilant after the incident of a big brand in the east window. Blindly trusting big brands, but being swayed by brand effects, consumers are naturally unhappy.
The policy of building materials to the countryside drives the development of ceramic enterprises
In 2010, while strengthening and improving macroeconomic regulation and control, the state will implement a proactive fiscal policy and a moderately loose monetary policy. In 2010, China's economy will maintain a stable, healthy and sustainable development momentum. Although the state has increased regulation of real estate, the existing stocks can still drive the construction of sanitary ceramics market, and building materials to the countryside will also drive the development of the ceramic industry.
From the perspective of market demand, with the development of the overall economy, the acceleration of urbanization and the increase in exports driven by the recovery of the world economy, China's ceramic and sanitary ceramics market will continue to grow in 2010.
Editor's Note: It is understood that since the state encourages the policy of building materials to the countryside, many local brand manufacturers in Foshan have aggressively entered the third- and fourth-tier markets, such as county-level and town-level, and are bound to confront the local manufacturers. At this time, what is the focus of competition? price? Brand? Ceramic companies should find their own way to the countryside as soon as possible.
Pottery enterprises leveraged the World Expo and the Asian Games to promote themselves
The Expo is undoubtedly a highlight of 2010, and it is also the highlight of all the events that are most easily combined with ceramic bathroom products. The Expo Pavilions of various countries are splendid. The licensed products of the World Expo, the private enterprises of the World Expo, and so on, all provide a brand new brand promotion opportunity and marketing opportunity for ceramic sanitary ware enterprises.
The four-year Asian Games flourishing event is also the last major international event and international event of this year. Ceramic companies are actively responding and launching corresponding preferential policies, such as the launch of Mona Lisa: for more than 20 days since September 18. During the event, the company launched a number of preferential measures such as the free travel of the Asian Games, the special offer of the Asian Games winning bidding products, and the return of the decoration gifts, and the multi-pronged launch of the Asian Games marketing campaign for the ceramics industry.
Editor's Note: Tao Enterprise leverages the Expo and the Asian Games to promote itself. The effect is still difficult to decide, but it can be an ideal brand promotion method in the “World Expo Year†and the hot words.