Service manufacturing makes China's machine tool industry go further
TSP Fertilizer,Di Ammonium Phosphate,Diammonium Hydrogenphosphate Lemandou Chemicals Co., Ltd. , http://www.hbfertilizers.com
December 10 23:02:11, 2018
The "smile curve" theory points out that in an industrial chain, the added value is more reflected in the two ends, namely, technology patents and brand services, and assembly and manufacturing are at the lowest end of the entire industrial chain. For the Chinese machine tool industry, if we change from “manufacturing big countryâ€, “production big country†to “manufacturing power country†and “creating big countryâ€, the “smile†theory has pointed out a bright road: service manufacturing. Service has become a competitive weapon For many years, China's manufacturing industry has been at the low end of the global value chain, which is extremely unfavorable to enhance the world competitiveness of China's manufacturing industry. With the advancement of technology and increased competition, the development model based solely on technology and products has been unable to maintain the long-term competitive advantage of the company. As a mechatronics mechanical processing equipment, machine tools, especially CNC machine tools, are not only technically complex, but also meet the user's technical requirements. Therefore, it is necessary to have perfect after-sales service, as well as to understand the user's production process and specific requirements. Pre-service. With the development of the market and the changes in user demand, the so-called "turnkey" engineering service concept has become very popular in the international market. For the machine tool manufacturing industry, the “turnkey†engineering service is mainly embodied in the complete set of solutions for parts processing according to the user's process requirements and production schedule. It not only provides users with a single machine tool, but also contains many concepts such as machining technology, machine tools, fixtures, tools, inspection and measurement, software and so on. In today's world where user needs are diversified and personalized, "service" has become a weapon for equipment manufacturing companies to compete. Service Manufacturing Leading the Market In order to better adapt to changes in the needs of users' industries, the equipment manufacturing industry is developing from a hardware (production) center to a software (service)-centric model with comprehensive engineering capabilities (products + services). More and more machine tool manufacturers are beginning to abandon the traditional production concept, actively provide "turnkey projects" and switch to the "service manufacturing" road. In 2007, Hanno Elbrachter, President of DMG China, promised “to make DMG China a service company.†In the past few years, Hanno expressed his presence during the 2011 Beijing Machine Tool Show. The promises made have been fulfilled. Through its technical centers in Beijing, Shenyang and other places, 24/7 telephone service hotline, network service system, training school, etc., DMG China has improved its speed with the fastest response speed and high quality technical solutions. Customer support. Today, DMG's customer satisfaction has reached 95%. In 2010, DMG's sales in the Chinese market reached RMB 16.9 billion, making it the most promising market for the DMG Group. DMG said that it will continue to provide the highest-end complete processing solutions and turnkey solutions in the future, and participate more in the Chinese market. Rafael Barrenechea, Group President of Danobat Group from Spain, also said that Danobart offers not only equipment but also solutions to Chinese customers. “Danobat implements a turnkey project, we can provide users with products and various machine tools to meet specific needs, as well as the overall solution to solve parts processing.†In contrast, most of China’s machine tool manufacturers are small businesses. Among the top 20 machine tool companies in the world, only Shenyang Machine Tool and Dalian Machine Tool are on the list. The independent innovation capability of enterprises is still in a weak position in general, and there are not many independent property rights with key technologies and core technologies. The combination of high-tech and traditional industrial transformation is not enough, the degree of informatization is not high, and the development of manufacturing service industry is lagging behind. Only a few can provide flexible production lines for the user industry, providing users with “turnkey†engineering solutions. Helping manufacturing to transform into service is to be in an invincible position in the fierce world market competition, and truly become a "manufacturing power". China's machine tool manufacturing enterprises must establish a "user-centered" business philosophy to meet user needs and help users. Solve problems and transform to service-oriented manufacturing. 1. Independent innovation, realizing independent research and development of key technologies and components. At present, there is a considerable problem in the development of China's machine tool industry, that is, medium and high-end equipment and key components are still heavily dependent on imports. Domestic production is medium and low. The end equipment is the main, which is not conducive to the healthy development of the Chinese machine tool industry in the long run. Therefore, China's machine tool manufacturing enterprises must continue to innovate, independently research and develop, and strive to localize key components and key technologies. 2, customer-centric, tailor-made to provide customers with personalized services to achieve a core of the machine tool industry manufacturing service, is to customer-centric, tailored to customer needs, and actively provide customers with the required personalization Service. 3. Implement the two-in-one integration strategy and accelerate the informationization transformation of machine tool enterprises. We must adhere to the new industrialization road and vigorously promote the integration of informationization and industrialization. The development of equipment manufacturing industry must also actively use information technology and high technology to move toward comprehensive informationization. Machine tool enterprises should actively carry out information transformation and realize automation and flexibility, ecologicalization, personalization and diversification of the manufacturing process. 4. Improve the industrial chain and improve the allocation and use efficiency of resources. Machine tool enterprises should adapt to changes in market demand, improve the supporting development of heavy-duty and large-scale machine tools, and form a sound industrial chain for national energy, shipbuilding, metallurgy, aerospace, The pillar industries such as military industry and transportation provide strong support. 5. Scale development to improve product reliability, stability and precision To truly compete in the world, companies must have a certain scale. At present, there are a large number of machine tool enterprises in China. Except for a few enterprises such as Shenyang Machine Tool and Dalian Machine Tool, most machine tool enterprises generally have small scales, resulting in scattered resources, poor industry concentration, and weak overall competitiveness. Fight. Therefore, it is necessary to speed up the resource integration and enterprise restructuring of the machine tool industry and establish a machine tool enterprise with a certain scale. With the rapid development of aerospace, electronics, military and other industries, the requirements for reliability, precision and stability of machine tools are getting higher and higher. Domestic machine tools must increase their market share and must improve their reliability. , stability and precision.