Children's furniture market development model and market risks
Bathroom Sanitary Ware, Stainless Steel Sanitary Ware, Traditional Sanitary Ware, Kitchen Sanitary Ware ZHEJIANG KINGSIR VALVE CO., LTD. , https://www.cn-kingsir.com
September 17 17:59:49, 2025
With the gradual liberalization and implementation of China’s “two-child†policy, it is expected to add approximately 8 million newborns within the next five years. This demographic shift has sparked significant interest in the children’s furniture market. Industry experts believe that with the New Deal policy promoting growth, along with increased competition from international home furnishings brands entering the Chinese market, the children’s furniture sector will face more intense competition in both channels and branding. As a result, the domestic children’s furniture market has seen a rapid surge in activity.
The development model should be good at creating game rules.
At present, what kind of development model in the children’s furniture market best meets consumer demand? The issue of imitation and infringement in this industry is becoming increasingly severe. Many companies are now hesitant to showcase their core technologies in showrooms. In the past, obtaining authorization from well-known domestic or international brands was a common strategy, but this approach is no longer viable for long-term development. On one hand, when the licensing period expires, it requires reauthorization, which disrupts production planning. On the other hand, external factors such as government regulations or brand-related issues—like those affecting the Xiyangyang brand—can significantly impact manufacturers.
Therefore, we now advocate for a more stable and sustainable development model. Brands like Touhou Monkey and Hello Kitty, although not necessarily backed by powerful cartoon franchises, have shown strong and consistent performance in the market. This business model is worth emulating. To succeed, companies must first focus on building original and appealing imagery and concepts, and then consider expanding into media or entertainment after laying a solid foundation. Ultimately, businesses should not just follow trends; they should strive to create and shape the rules of the game. Increasing investment in R&D and talent is essential to enhance product originality and innovation.
The development model should be good at creating game rules.
Many companies are currently focusing on capturing the most profitable segments of the children’s furniture market. However, are there any risks involved, and how can they be managed?
With the continuous improvement of international and domestic safety and quality standards for children’s furniture, along with rising labor and raw material costs, many manufacturers have struggled in the past two years. This situation demands that companies take a more cautious and strategic approach when positioning themselves in the market and evaluating their future prospects. Blindly chasing short-term gains without a clear vision can lead to significant risks in an already competitive market.
Faced with these challenges, companies must invest more in technology to drive the transformation and upgrading of children’s furniture products and their overall operations. Both time and consumers are placing higher expectations on product quality, design, and functionality. Businesses need to assess whether they have the necessary capabilities to sustain long-term growth in this industry. Additionally, regions with a traditional furniture advantage, such as Dongguan, must set clear development goals. Strengthening cultural confidence, developing and reinforcing local brand identities, and forming industry clusters will help create a healthy and competitive market environment.