Chengdu furniture jumped out of the 2012 winter of the furniture industry
July 12 12:17:44, 2025
In anticipation of the growing interest from industry professionals, the "China Home Furnishing Channel Summit Forum – Choosing the Right Brand · Opening a Good Store · Steady Profit" was jointly organized by China National Distribution Network, the China International Chengdu Furniture Fair, and the magazine "Home Furnishing Business" at the Chengdu International Exhibition Center. This event brought together key players in the home furnishing sector to discuss pressing challenges and opportunities.
This year has been particularly tough for many in the industry. On one hand, China's furniture sector is facing mounting pressures from both internal and external factors. Economic fluctuations, real estate regulations, shrinking domestic demand, rising costs, and declining exports have all contributed to a challenging environment. Inflation and stagnant market growth have further complicated things, making it difficult for businesses to maintain profitability.
Dealers are especially affected, with many forced to open stores under pressure from manufacturers, only to face financial losses. Some have even decided to exit the market altogether, as reports of bankruptcies and store closures continue to circulate. The current situation highlights the deep struggles that dealers are experiencing.
On the other side of the equation, the e-commerce sector has been booming. Online shopping has become increasingly popular, with the number of online shoppers in China rising sharply over the years. According to data, the online shopping market grew rapidly from 498 billion yuan in 2010 to over 770 billion yuan in 2011. With more people turning to the internet for purchases, the home furnishing industry must adapt to this digital shift.
The question now is: Where do home furnishing companies go from here? How can they effectively plan their strategies? And how can they integrate with the fast-growing e-commerce landscape? These are critical issues that need urgent attention.
Traditional e-commerce models are no longer sufficient. Furniture brands must now build comprehensive systems that include reliable logistics, strong after-sales support, and a well-integrated online-to-offline (O2O) model. This approach combines online sales with offline services, offering customers a seamless experience.
China National Distribution Network is leading the way in this transformation. As a representative of the O2O model in home furnishing e-commerce, it provides a platform that helps manufacturers expand efficiently. The network not only acts as an e-commerce marketplace but also offers tools like home distribution search, cloud computing, navigation, and a centralized portal. From design inspiration to product selection and after-sales service, the entire process is streamlined, giving consumers a more convenient and intuitive experience.
On September 11, 2012, during the first day of the China International Furniture Fair, the "2012 China Home Furnishing Channel Summit Forum" was held. The event aimed to bring together top industry leaders to engage in meaningful discussions about the future of the sector. Instead of focusing on empty promises, the forum emphasized practical solutions and in-depth analysis of the industry's challenges.
Attendees included major brand representatives and leaders from the decoration and interior design industry. There was lively debate on the direction of the home furnishing sector and the potential for cross-industry collaboration. "Choosing the right brand, opening a good store, and achieving steady profit" became central themes of the conference.
During the event, China National Distribution Network collected intent letters from participants, and several brands expressed interest in partnering with the platform. Many saw the opportunity to use the network to overcome the difficulties of 2012 and find new pathways for growth.