Chengdu furniture jumped out of the 2012 winter of the furniture industry
July 12 12:24:23, 2025
In anticipation of a significant industry event, the "China Home Furnishing Channel Summit Forum – Choosing the Right Brand · Opening a Good Store · Steady Profit" was jointly organized by China National Distribution Network, the China International Chengdu Furniture Fair, and the magazine "Home Furnishing Business." The forum took place at the Chengdu International Exhibition Center, drawing attention from key players across the home furnishings sector.
This year has been particularly challenging for the furniture industry. Facing mounting internal and external pressures, the sector has struggled with economic instability, ongoing real estate regulations, declining domestic demand, weak export performance, rising inflation, and increasing production costs. These factors have created a difficult environment, pushing many companies to their limits. As a result, dealers are experiencing severe financial strain, with some forced to open stores under pressure from manufacturers, while others have chosen to exit the market entirely. Reports of store closures and business failures have become common, highlighting the tough reality facing industry participants.
Meanwhile, the e-commerce sector continues to grow rapidly, with online shopping gaining momentum. In 2011 alone, the number of online shoppers in China surged from 130 million to 187 million, and the total transaction volume of the online shopping market jumped from 498 billion yuan in 2010 to over 770 billion yuan. This shift presents both a challenge and an opportunity for the home furnishing industry, which must now adapt to evolving consumer behaviors and digital trends.
With traditional e-commerce models no longer sufficient, furniture brands are seeking more integrated solutions. The rise of the O2O (Online to Offline) model is reshaping the industry, combining online sales with offline services to enhance customer experience. For this reason, platforms like China National Distribution Network are becoming essential tools for furniture manufacturers looking to expand their reach and improve customer engagement.
As a leading representative of the O2O model in home furnishings, China National Distribution Network offers a comprehensive platform that supports furniture brands through every stage of the consumer journey—from product discovery and design to purchase and after-sales service. By integrating search engines, design software, and retail channels, it provides a seamless experience for both consumers and manufacturers, helping to connect the right customers with the right products efficiently.
On September 11, 2012, during the first day of the China International Furniture Fair, the "2012 China Home Furnishing Channel Summit Forum" was held. The event brought together top industry leaders and experts to discuss critical issues facing the sector. With a focus on practical strategies and long-term growth, the summit aimed to provide actionable insights for dealers and brands alike. Discussions centered on brand selection, store development, and sustainable profit-making—key themes that resonated throughout the conference.
Many major brands participated, expressing interest in collaborating with China National Distribution Network to navigate the challenges of 2012 and beyond. The forum served as a crucial platform for dialogue, innovation, and strategic planning, offering valuable opportunities for the home furnishings industry to adapt and thrive in an increasingly competitive market.