[Zhongshan] Manufacturer A: Put the details of the service into practice

As an important channel for companies, how to deal with dealers is especially important. If the company does not have the interests of the dealers everywhere, it is difficult to maintain a long-term relationship. In fact, if you want customers to think, urgency for customers, do more practical things for dealers, find out the real needs of dealers, try their best to serve them, and the results they achieve cannot be measured by money. It is precisely because some companies have put these things into practice, the dealers are willing to work for the manufacturers, and even put a large sum of money to help manufacturers through various difficulties. It can be seen that intimate services can play a role in stabilizing the dealer team.

[Small Lam] Manufacturer B: Communicate in time + solve the problem

It is necessary to ensure that the Unicom channel between manufacturers is effective and smooth. The communication channels are kept open, and any problems with the dealers can be solved in the first place. Because of the reasons for channel development, dealers are generally familiar with the business managers who are initially developed. Some things will also look for business managers and think that things can be solved quickly. In fact, the business manager has limited energy, or his own authority is not up to his own authority and cannot be resolved immediately; some things may be put on hold due to time and other reasons, and there is no timely feedback to the functional department, causing the problem to be postponed.

As a manufacturer, according to the nature of the business and the division of functions, a brief and feasible business connection process guidance should be drawn up, indicating all the process links from order, payment, logistics, support to supervision of complaints, and attaching relevant responsibilities. People's communication information. Once the dealer encounters a problem, he knows who to find. After establishing the business connection process, it is necessary to strictly follow this implementation. In this way, the problems encountered by the dealers can be solved in a timely and effective manner. Both manufacturers are beneficial, and the dealers will strongly realize that it is the entire company that serves him. , not just which business manager.

Of course, the smooth communication channel depends on the division of labor and collaboration between the internal departments of the manufacturer, from time to time, from speed to speed, and ultimately to the purpose of improving dealer satisfaction.

[Shenzhen] Manufacturer C: Do a good job of dealer data analysis

As a company, we must also play a role in the early warning of dealer data to prevent problems before they happen. The data analyzed by the enterprise to the dealers should be objective and comprehensive, including the horizontal comparison of the dealer groups and the vertical analysis of the dealers themselves. Manufacturers must maintain their own distribution channels to ensure their own early warnings. The information communication of all departments of the company is indispensable. The monthly analysis of dealer channel data is very necessary. At that time, the dealer’s phone number suddenly increased or decreased. In the past month, the dealer’s purchase volume was suddenly reduced or no longer purchased. These data should be highly valued by the manufacturer. It is necessary to find signs from the data and respond in a timely manner. When necessary, send relevant personnel to the dealers to find out what is affecting and plaguing the dealers, and strive to solve the problems of the dealers in order to maintain them. Manage our channels well, and don't leave it alone. Therefore, doing a good job of data warning can effectively enable enterprises to make timely adjustments to the various reflections of dealers.

Do a good job of data warning, can effectively make the company's various reflections on dealers, and make timely adjustments.

[Wenzhou] Manufacturer D: Strengthen channel maintenance

Enterprises also need to emphasize the business maintenance mission as a channel for business personnel, not only responsible for channel development, but also shoulder the responsibility of channel maintenance. This requires the business personnel to do a lot of specific and trivial work. As a manufacturer, it is necessary to make specific requirements for the business personnel. For example, the frequency of calls for returning to the telephone is not less than once a month, and the time interval for visiting the home to help solve the problem. No more than two months, only the proportion of dealers who have no follow-up orders in the first batch of purchases does not exceed 4%. At the same time, it supervises and evaluates the implementation of business personnel, and gives certain punishments to business managers who do not act according to requirements. If even the work of the business personnel can not really be in place, then the maintenance of the channel will be nothing but empty talk. Therefore, emphasizing the sense of mission of business people is an effective way to maintain the dealer team.

[Yongkang] Manufacturer E: Appropriately seek dealer opinions

Companies should also diversify their forms of communication with dealers. Many wooden door companies provide many platforms for face-to-face communication with dealers every year, such as dealer conferences, dealers' annual meetings, dealer associations, and dealer training sessions. However, there are also many companies that are not keen on holding such exchanges. They believe that this exchange will not produce any effect besides spending money, and it is even more afraid to open the exchange meeting into a complaint meeting of dealers. In fact, these fears and doubts are completely unnecessary. On the contrary, these forms of communication will make dealers feel the sincerity and perseverance of the manufacturers, see the achievements and progress of the manufacturers, understand the defects and mistakes of the manufacturers, learn the results and experience of the peers, and strengthen their own direction and efforts. And companies can listen to the voices of dealers and understand their problems in order to better improve their work in the next step.

The maintenance of the dealer is a long-term job, but as long as the manufacturers cooperate and communicate openly, I believe that the two sides will form a good cooperative relationship.

As a company, as long as we recognize the importance of dealers and start to work hard for the maintenance of channels, there will always be a day when there is always success. It is never too late to start.

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