Xiamen International Stone Fair will pass the new trend of stone resources in the industry to achieve globalization
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Keywords: Resources
Globalization of Stone Resources
The globalization of stone resources is no longer a distant dream for the Xiamen stone industry. According to Wan Lishi, Chairman of Hu Jingpei, the company has been leading in resource expansion. “This year, our second overseas factory will start production, marking a new phase in the globalization of our stone resources,†he said. Located in South Africa, the factory is near the original stone sources, cutting down on production and transportation costs. It also allows for localized talent, technology, and branding while maintaining the core elements of equipment, brand, and management from Wanli Stone. This shift means Chinese stone is no longer just a commodity—it's now a competitive global brand.
Other companies are also expanding globally. For instance, Yingliang Group from Fujian showcased new minerals acquired from Turkish mines at the fair, demonstrating how resource control is becoming a strategic move across the industry.
Xu Rongqi from the Xiamen Stone Chamber of Commerce noted that most stone companies are privately owned, and the path forward lies in industrial cooperation—resource sharing, joint development, and technology exchange. By working together, companies can build a stronger, more sustainable resource strategy.
Keywords: Service
Getting Closer to Consumers
While many still see the stone industry as traditional, the Xiamen International Stone Fair shows a different story. Companies are shifting their focus from simple processing to offering high-quality services.
Lingyun Jade, for example, launched a trend in 2014 with the theme “Change and Innovation,†aiming to create a direct customer service system and reduce the distance between manufacturers and consumers.
Wanli Stone is also pushing for greater transparency and closer consumer engagement. “We need to dig deeper into the US and Japanese markets and expand our domestic services internationally,†said Hu Jingpei. “Only by reaching consumers directly can we truly strengthen our brand’s global influence.â€
Zou Peng, another executive from Wanli Stone, pointed out that rising costs in processing and transportation are forcing companies to rethink their strategies. “In the future, deep processing and enhanced pre- and after-sales services will be essential to increase value and stay competitive.â€
Keywords: Creativity
The Future Value of Stone
Creativity is becoming a key driver in the stone industry. At this year’s fair, many companies showcased innovative ideas aimed at capturing new business opportunities.
Universal Stone, for instance, combined stone with lighting to create unique visual effects. “We noticed that stones look different under various lighting conditions,†said Luo Jiangbo, Marketing Manager of Global Stone. “Using light to project shadows, we created the ‘Shi Ying Wan Xiang’ series, which brings a new artistic dimension to stone.â€
Yingliang Stone Group invested heavily in a creative space called “No. 5 Warehouse,†featuring luxury stones, semi-precious stones, fossils, and crystals. The goal is to transform stone into creative products and build a brand similar to “LV†in the stone industry.
Wang Qing’an, President of the Nanan Stone Industry Association, emphasized that the industry has faced challenges due to real estate regulations and slowing infrastructure growth. However, companies are now turning to cultural and creative integration to add value to their products. “Creativity will be the foundation of future stone value,†he concluded.