Xiamen International Stone Fair will pass the new trend of stone resources in the industry to achieve globalization
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Keywords: Resources
Globalization of Stone Resources
The concept of global resource access is no longer new in the stone industry, but the Xiamen region has taken a lead in this area. According to Wan Lishi, chairman of Hu Jingpei Group, stone resources have always been a strategic asset for their business. This year, they are launching their second overseas factory in South Africa, close to their main stone sources. This move significantly reduces production and transportation costs, especially when exporting to Europe. While local talent and technology are used, the brand, equipment, and management remain under the control of Wanli Stone. This strategy shows that Chinese stone companies are no longer just manufacturers—they are becoming strong, competitive brands with global reach.
Other local players are also expanding globally. For instance, Yingliang Group showcased new mineral samples at the fair, which were acquired from Turkish mines. This reflects a broader trend among local enterprises to secure international resources and strengthen their market position.
Xu Rongqi, from the Xiamen Stone Chamber of Commerce, noted that most stone businesses are privately owned. To survive and grow, companies are focusing on collaboration—joint resource control, shared technology, and cooperative strategies. This kind of industrial cooperation is essential for long-term stability and growth.
Keywords: Service
Getting Closer to Consumers
Despite being seen as a traditional industry, the stone sector is undergoing a transformation. At the Xiamen International Stone Fair, many companies are shifting their focus from simple processing to customer service.
Lingyun Jade, for example, launched a 2014 home decoration trend with the theme “Change and Transformation,†emphasizing direct customer interaction and a seamless service model.
Hu Jingpei of Wanli Stone believes that to truly expand globally, companies must extend their domestic services abroad. “We need to go deeper into the U.S. and Japanese markets, get closer to consumers, and build real brand influence worldwide.†He sees personalized service as the next big trend in the industry.
Zou Peng, president of Wanli Stone, added that rising processing and transport costs mean that simply selling processed stone will no longer be sustainable. Companies must invest in deep processing, improve pre-sale and after-sales support, and increase product value.
Keywords: Creativity
The Future Value of Stone
With the rise of personalization across industries, the stone sector is also embracing creativity. At this year’s fair, many companies focused on innovative designs and unique applications.
Universal Stone, for example, combined stone with lighting to create dynamic visual effects. Their “Shi Ying Wan Xiang†project uses light to cast shadows, giving each piece a different look depending on the environment.
Yingliang Stone Group invested heavily in a creative space called “No. 5 Warehouse,†featuring luxury stones, fossils, crystals, and more. They aim to turn stone into high-end creative products and build a brand akin to “LV†in the stone world.
Wang Qing’an, president of the Nanning Stone Industry Association, pointed out that recent challenges like real estate regulations and weak demand have forced the industry to rethink its approach. Now, integrating cultural elements and creativity into products is key to increasing value. In his view, creativity will be the foundation of the stone industry’s future success.