Chengdu has no furniture, old-for-new policy, building materials industry, one step ahead
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December 10 14:08:35, 2019
From November 1st, Beijing trials the furniture trade-in policy. As a government promulgation policy, it promotes the trade-in of household products, which is the first time in China. When this news came out, it attracted a lot of attention from the industry and the people. Can the “old-for-new modelâ€, which has been successful in the home appliance and automobile industries, open up a world in the field of home? To this end, the Chengdu Business Daily reporter launched a survey on the status quo of “old-for-new demand†in the Rongcheng home market, and found that more than half of the households in the old community have housing renovation needs (including secondary decoration, partial renovation, product replacement, etc.). The home products that most want to be changed are not furniture, but building materials such as bathrooms, cabinets, and ceiling wallpapers. And many home stores and businesses have begun to trade the old-fashioned services for this part of the old home renovation needs. It can be foreseen that in Chengdu, the “post-renovation market†belonging to the old-fashioned renovation is being valued by more and more enterprises. According to Xinhua News Agency, on the 31st of October, the relevant person in charge of the Beijing Municipal Commission of Commerce said that from January 1 to 30 of this month, individual consumers in Beijing pilot furniture sales enterprises Buying 4 types of new furniture and handing over old furniture will receive a subsidy of 10% of the furniture sales price, with a maximum subsidy of 1,000 yuan. After planning more than a year of home-based products to replace the old ones, the government finally took the lead in the practical stage. The old-fashioned furniture is the four categories of cabinets, sofas, beds, tables and chairs. The pilots are 16 stores in Beijing, including Red Star Macalline, Real Home, and Jimei Home. Consumers can apply for new subsidies for old purchases at these stores. The government and furniture sales companies subsidize 5% of consumers, reaching 10% of the new furniture sales price. The relevant person in charge of the Beijing Municipal Commission of Commerce said, “The one-month trial of replacing the furniture with a new one is mainly to test the process design and implementation effect of the evaluation policy, and provide a practical basis for future promotion or implementation.†It is worth noting that Recycled old furniture: Reusable, handed over to a legal second-hand furniture operator by a furniture sales company for recycling or charitable donation; can not be reused, will be completely dismantled to achieve resource recycling; no use value, will be in accordance with waste environmental requirements Perform harmless treatment. In the bidding for “recycling resource recycling enterprises†and “waste-free disposal enterprisesâ€, the number of bidders was less than three. The industry generally believes that the “waste standard†may bring certain difficulties to the implementation of the furniture replacement policy. Beijing market response is not uniform Chengdu has no relevant policies last weekend, there are Beijing media to visit several large home stores. From the perspective of consumer feedback, many restrictions on trade-in have affected consumer enthusiasm. For example, only four types of furniture can be subsidized, but the building materials and soft clothes that are more suitable for replacement are not involved; the subsidy amount is up to 1,000 yuan, which is equivalent to 10% off for large pieces of furniture that cost tens of thousands of yuan. After that, it may be more expensive than the "active price." From the feedback of the merchants, in addition to the burden of subsidies, they have to be responsible for dismantling and recycling old furniture, and the cost has actually increased. In this regard, some analysts believe that Beijing's pilot implementation of the old-for-new policy is to learn from the successful precedent of the home appliance industry, improve the utilization rate of furniture, and promote the recycling of resources and the improvement of quality of life. In this process, we must take into account the particularity of the furniture, whether the difficulty of recycling and the problem of recycling can be solved well, or it will be a key part of this model. Since the New Deal was only tried in Beijing, the Ministry of Commerce has not been promoted nationwide, so the Chengdu Municipal Bureau of Commerce did not have similar measures, and did not express opinions on the matter. However, many home stores and brands in Rongcheng have started or planned to trade in old-fashioned activities, and the product categories are not limited to furniture. In the old-for-new form, many Chengdu building materials industry has taken the lead in “furniture replacement for furnitureâ€. It seems that the consumers in Chengdu are still far away, but in fact, the “trade-in business†of building materials such as sanitary wares, cabinets, ceilings and wallpapers in Chengdu has been implemented in various ways. After several years of development, they have already tasted the sweetness brought about by the secondary consumption of home. In the home-made sanitary ware business, Chengdu Haowei is regarded as the crab-eater of the old home transformation--as early as 2004, Haowei commerce started its Chengdu-wide trade-in renovation activity with its brand of Emperor Sanitary Ware as its leading brand. After one event, the record of nearly 10,000 toilets was changed. Bite and Debei are the representative brands of the Chengdu cabinet industry. Their “old kitchen new clothes†is also a way of “trade-inâ€, and this year has become a business with a high growth point. In the recent “Kitchen Upgrade Actionâ€, the Debei cabinet also provided the owner with an “old kitchen demolition subsidy†of 500 yuan per household, which is a beneficial attempt. Du Li, deputy general manager of Bite cabinets, believes that the old-for-new replacement of household products is worth the time and effort to study. The biggest problem they have at present is how to control the transportation cost of demolition of old kitchens and reduce the price. The old kitchen renovation activities of the European cabinets have achieved success in selling more than 200 sets in a single month in Xi'an, and are currently preparing for the trade-in service in the Chengdu market. From Beijing's furniture trade-in subsidy policy, to Chengdu, Xi'an and other places of building materials products trade-in activities, although from functional departments to stores, businesses, are exploring a more reasonable way, but there is no doubt that home products trade-in for new consumption The concept has a very large acceptance, and it is also an embodiment of an environmentally friendly, low-carbon lifestyle. It is entirely possible to get a better development space as the old-for-new car and the old-fashioned home appliance.