In the face of new challenges, what should brand furniture companies do?

Looking at the domestic furniture market in 2011 , are you a pessimist or an optimist? When you taste the sweetness of the furniture harvest in 2011, when you faced the country’s regulation of real estate and the global financial crisis in 2011, How do you take the road ahead? Faced with the pressure of huge rents from shopping malls, traditional sales channels are under control. How do you face new challenges? The author believes that all brands of furniture companies should strengthen the following aspects in the future:


First, independent store operation

While most furniture brand companies are following the expansion of hypermarkets, many brand companies are gradually getting rid of the past dependence on the store, creating an independent channel system to fully reflect the strength of the display products, so that the brand can better integrate local sales. Customer psychology and values. When you face high shopping mall rents, in order to create higher performance in the case of high sales performance, brand independent stores can not only reflect and display products in 100010, but also expand the influence of corporate brands through large-scale planning activities. This is the best choice for companies to get out of the furniture sales dilemma.

Second, e-commerce operations

There is a fundamental difference between e-commerce and traditional sales. First of all, it breaks the traditional sales regionality, facing a wider consumer population and greater potential benefits. Secondly, it reduces the pressure from rents, weakens the function of the store through the sales platform, and reduces the pressure on the rental area. Now the market furniture sales The pattern has undergone new reforms, with a smooth and reliable sales model, which has become the key to the decisive battle market; in addition, most of the new sales force in the furniture market is 80, 90, they believe and hope to live in a simple way. Therefore, they are the new force in online sales.

Third, the brand's construction and operation

In today's increasingly rich furniture products, “recognition of brand consumption” has become a trend of consumer consumption. When customers choose brand products, they believe not the brand itself, but the competitive advantages of the intangible assets of the brand, such as quality, technology, business model and corporate culture.

This classification including square hollow section, rectangular hollow section and circular hollow section, usually they are used for contruction purpose, also some customer use them for car , billbord, stents, fence etc.

Jinan Xin Jiyuan Special Section Tube Co., Ltd. is the holding company of Jinan Xin Fangyuan Special Steel Tube Co., Ltd. founded in 1997. Our companies located in Dawei Industrial park, north end of Second Ring Road, Jinan City, Shandong Province, closed to Beijing-Shanghai expressway exit, transportation is very convenient, and also have a good production and operation environment.

Our company purchased three production lines at the cost of over 16 million for expansion of the new factory; they have been gradually put into operation. These production lines make full-sizes of square tubes and rectangular tubes: 20x20 -600x600 square tubes, 20x30 - 400x800 rectangular tubes, Thickness: 1.5mm to 32mm, over 2800 kinds of specifications, Material: Q195, Q215, Q235, Q275, Q345, 20#, 45#, stainless steel, seamless pipe, alloy steel etc. We could produce diamond, triangular, pentagonal, hexagonal, fan etc. special sizes, also could tailor-made according to customer drawing and dimension.

Our products of large-diameter, thick-walled square or rectangular tubes fill the part blank of domestic and abroad market. Our products are widely used in large scale steel structure engineering, machinery manufacturing, shipbuilding, bridges, construction industry, metallurgical industry, automotive industry, railways, highways, aviation, container, furniture, decoration and many industries. The company regards product quality as the lifeblood of the enterprise; use personality makes products, layers the guarantee the quality of products. Our company has passed ISO9001:2015 quality management system certification, products passed Europe Union 10210-1:2006, 10219-1:2006 CE certification and FPC issued by Lloyd. Company with more variety, large inventory, high quality, low price, short delivery time and good after-sales service, and many other competitive advantages, has become designated supplier of many large enterprises. Customers throughout our country in more than 20 provinces and cities and exported to the United States, Canada, Russia, India, Malaysia, Europe and other countries and regions.

This production line is the international leader and the first domestic gradual roll extrusion mill group, it abandoned the original workshop mode of cold drawn Square Steel Tube, the small workshop mode have disadvantage of production slow, No quality assurance, twist, bend crack, uneven thickness, and the same time abandoned now widely used in cold unit lines, large quantity, low accuracy, single size, small caliber, thin (15.75mm) and other defects. The unit for forming, straightening one unit, the entire computer monitor, no need to manually pull hard. Fully automated units could ensure mechanical and physical properties of square tube and rectangular tubes. The hourly output of each production line more than 20 tons, all annual output up to 1.5 million tons.

Our chairman and general manager Changxing Hu, heartfelt thanks friends from all walks of life for many years trust and support, our all staff service to our clients as usual, and common development, win-win cooperation, good faith altogether casts and create brilliant.

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JINAN XIN JIYUAN SPECIAL SECTION TUBE CO., LTD. , https://www.squarepipes.com